Course intro


Creating growth by managing marketing and sales based on customer experience

Due to rapid digitalisation, customer experience is more shattered than ever before and thus extremely challenging to control. In order to offer a frictionless customer experience in the digital era, companies are required to remove the outdated silos and put customers truly in the centre.

The TomorroWave was born from this need; to manage marketing and sales from the customer’s perspective, while maintaining a holistic approach on customer’s journey - all the way from building brand awareness to closing leads and delighting customers.

The TomorroWave is a tool you can use to analyse, develop and manage marketing and sales. It is based on analysing current customer experience and finding the key areas of development. Due to its scalability, it can be used when creating marketing strategies, campaigns or content. It also provides a framework for their measurement and data-oriented development.


Start the journey of combining marketing and sales together

This course is divided into four lessions:

  1. A 3-minute walk-through of the TomorroWave
  2. Story of the TomorroWave
  3. Creating a holistic customer experience with TomorroWave
  4. Building your marketing strategy using the TomorroWave

Remember to take the quiz in the end of the course to proof your skills.

Ready to catch the Wave with Ismo Nikkola and Reetta Kataja?



Ismo Nikkola

Chief Strategy Officer

Ismo is a marketing and brand strategist, who has worked both in company marketing positions and marketing agencies as an executive and a strategist for 25 years. Ismo has worked with both global companies like Nokia, Yamaha and Finnair and local Finnish companies. Ismo is also the vice president of AMIN Worldwide marketing network, EMEA


Reetta Kataja


Reetta is an experienced strategist, with strong background in inbound thinking. She has been developing the Avidly TomorroWave model together with Chief Strategy Officer Ismo Nikkola.